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Coming from graduates of the University of Illinois & Southern Illinois University, The Cracked Truck is bringing a new twist on breakfast to the U of I campus. Daniel Krause and Sean Baird, both from the graduating class of 2012, have embarked on this venture to bring something unique to Champaign-Urbana.

Since the rise of the food truck trend in 2010, food trucks have been popping up in small and large cities all over the country. As of recently, however, food trucks have not been too noticeable on the U of I campus. With a lively student population and a genuine need for a more diverse late night option, Daniel and Sean thought that U of I would be a perfect place to bring a food truck. Daniel and Sean set out to make this happen their Senior year. From buying a truck to conceptualizing a menu, to creating a logo, the entire concept was created, conceived, and finalized at the University of Illinois.

Designed around student’s needs, desires, and late night cravings, The Cracked Truck was created for students, by students and hopes to satisfy that necessary pick-me-up before class in the morning as well as that late night craving before curling up in bed after that long night out. Wanting to stay true to their favorite and most important meal of the day, the Cracked Truck will be serving the same menu all day long. Who says you can’t eat eggs and hash browns at 1 in the morning? With made to order breakfast sandwiches, tots, and treats, and locally roasted coffees and teas, The Cracked Truck will be dishing out breakfast all day and all night, serving students beyond last call.



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